6 benefits of digital marketing to Nigerian SMEsWith the advent of modern technologies, SMEs are doing all they can to keep up with trends and opportunities. The urge to put a brand in the face of users is very promising but the budget seem to be the snag point.  A solution to this is digital marketing.

Digital marketing is a term for targeted, measurable, and interactive marketing of products or services using digital technologies to reach and translate audiences into customers. The purpose of digital marketing is not just to receive tons of daily traffic to site, but to get them to conversion which can be in form of sales, engagement or collecting data.

The cheapness and measurability of digital marketing efforts are usually the ones most talked about and they are a given, however we intend to delve into other areas which are not usually mentioned. We have listed some benefits of using digital marketing to grow your business.

1. Take Advantage of a Truly Level Playing Field

Gone are the days when business owners have the notion that digital marketing is only for multinationals and large businesses who have the budget for a marketing campaign. That has been shattered with the advent of online marketing. Of a fact, without a call center, small businesses can engage effectively with multiple customers from any parts of the world even if they don’t have physical stores or branches in these locations.

2. You’ll Be Generating Authentic Leads and Revenue

The purpose of starting a business is to make profits. Digital marketing will help you generate higher conversion rates that comes by using effective online marketing strategies and techniques. This will deliver loads of profitable benefits in terms of leads or direct revenue for the business.

3. Benefit of Building a brand reputation

The importance of social media as an integral part of digital marketing lies in interaction and engagement. From Facebook likes to tweets, retweets, shares and replies the engagement you get as a brand is a gauge about your businesses acceptability by users. These engagements give an impression of the brand and boost the exposure of owned content thereby building credibility with the brand’s customers. It can also bring traffic to your website if you use these channels to inform your followers about discounts, coupons, new products and blog posts.

4. Gaining Interaction that Gives Insights

Undoubtedly, social media is a medium where you can easily interact with your target audiences without restrictions at any time. This means data from loyalist or at least people interested in your business. Digital marketing thrives on data and the use of data. SMEs can source data through social listening and this can then be used for internal decisions and changes where needs be.

5. Staying Ahead of the Pack

With enhanced visibility comes a struggle for who is talked about the most. Digital marketing gives a cheap and easy way to win over competition. Pay per click ads, influencer marketing and a host of other methods are ways to stay and own the media space and market. This can be achieved even with a minimal budget should your competition be richer than you.

6. Enjoy The Ease of Producing and Deploying Marketing Materials

A typical radio hype or print advertorial can take days to week to put together, while a simple TV commercial can be ready in months. This is not so with digital marketing materials. Usually, all that you need is a copy; a banner or a video and the materials needed to make them are cheap and easy to come by. Another benefit is that variants are A/B testing where variants of the same ad are deployed unlike in traditional where any attempt at such would mean more cost.

Clearly, the benefits are enormous and begging to be tapped. Another aspect is in the use of social media marketing.